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Nutrition ki Sargam: A golden chance to sing with Kailash Kher


Whether you are a young singing sensation or a budding instrumentalist, BL Agro Industries Limited and Nourish Food Products present to you an opportunity to reach your moment of glory and record your album with none other than the legendary Kailash Kher. All you need is a mesmerising voice or skills on any instrument. 

 

A one of a kind online singing and music competition- ‘Nutrition ki Sargam’ where you need to either sing the Nourish Brand anthem song or play it on your favourite instrument. 

 

There are three categories of participation: Budding Sensation (6-10 years), Young Sensation (11 to 14 years), and Rising Sensation (15-18 years).

 

The concept is very unique and interesting. Kailash Kher will launch a Nourish Brand Anthem Song that is sung by him. The contestants have to listen to the Nourish song and sing the same song in their own voice or play it on any instrument. They have to create a video recording of their performance and submit the same online as their entry to the competition.

 

The Nourish Brand Anthem song will be available on www.nourishstore.co.in along with social media channels of Kailash Kher as well as of Nourish. All interested participants have to register online on the event microsite and upload their video entries on the same microsite.

 

Nourish Nutrition ki Sargam is an ideal platform for all those young singers and musicians who possess a passion to showcase their talent in front of the world. 

All the entries received will be screened by a panel of music experts. 30 selected entries in each of the three categories will qualify for the Battle Round, where they will perform against each other. Following the social distancing norms, Battle Round auditions will be conducted live on a video conferencing platform like Zoom. In this phase, audience can also vote for their favourite performers.

 

From these 90 contestants from the Fight Phase, top 9 finalists will be selected on the basis of audience votes as well as jury decision. These top 9 finalists will then interact with Kailash Kher in a Facebook Live event and then he will announce the winners. The Winner of each category will then be invited for recording a video with Kailash Kher. Entry to the contest is absolutely free.

 

Sharing details of the event to the media, Ashish Khandelwal, Executive Director, BL Agro Industries Ltd. said, “Every dream needs nourishment. As a brand Nourish is committed to provide not just physical health and nutrition, but also aim to help talented kids in achieving their dreams.” 

 

Kailash Kher said “I congratulate Nourish and BL Agro Industries for this noble initiative aimed for promotion of young music talent of our country. I am honoured to be part of this cause and excited to find and present some special music talent to the world.”

 

It is worthwhile to mention that Nourish comes with a promise for nutrition. The brand offers entire range of food products typically used in an indian kitchen including Atta, Rice, Pulses, Ghee, Oils, Dry Fruits, Papad, Achars, Murabba, etc. Each Nourish product is packed with superior quality ingredients and is produced with finest processes that ensure maximum retention of nutrients. Nourish is today among the healthiest options available for the entire family and especially for the growing children. 

 

So, what are you waiting for? Just get set to participate in one of the biggest virtual singing and instrumental talent hunt. If you have the talent, this is the perfect platform to let the world take note of you. Keep an eye out for details.

 

For more details log on to www.nourishstore.co.in or call toll-free 1800-121-158-158


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